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Appetite
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In January of 2016 I walked away from the professional sport of cycling. I didn’t retire, I quit. But for all the right reasons, for the pursuit of love and happiness. Join me as I leave behind a career of blood, sweat, and gears and welcome in a future of embrace.

BIO

I was a professional cyclist for 11 years. I competed on 5 continents and helped my teams to numerous victories. However, results do not define my career. My loyalty to clean and fair play always took precedent. Receiving the 2014 Jack Kelly Fair Play Award from the US Olympic committee marked the pinnacle of my cycling career. The award recognizes my relentless pursuit to remain compassionate in a sport which is typically characterized by fierce competition.

I am using my expertise in cycling to engage in hosting community experiences and helping others build healthy relationships with the bike. On top of non-profit and community outreach I am active in promoting the sport through live commentating and public speaking, brand influencer roles, and content production.

Appetite Ride

Appetite Ride

THERE IS NO RULE BOOK WRITTEN FOR TRANSITIONS IN LIFE. NO PROCEDURE TO FOLLOW, NO GPS FILES TO UPLOAD OR POWER NUMBERS TO ANALYZE, JUST YOU AND THE UNKNOWN. AFTER MONTHS OF TRYING TO "FIGURE IT OUT" I REALIZED WE DON'T GET TO PLAN WE JUST GET TO DO. KNOWING THAT ASIDE FROM A DECADE AS A PROFESSIONAL CYCLIST, THE BIKE HAS BEEN AND WILL ALWAYS BE A PART OF MY RIDE THROUGH LIFE. GONE ARE THE DAYS OF MEASURING MY RIDES IN CALCULATED METRICS, MY DAYS ON THE BIKE CONSIST MORE OF COUNTING THE SMILES AND LAUGHS HAD BY ALL INVOLVED. THUS, I CREATED THE APPETITE RIDE. A PLACE WHERE THE JOURNEY DOESN'T HAVE TO BE A STRUGGLE. A PLACE WHERE BY JOINING FORCES WE ARE ABLE TO RIDE, DRINK, LAUGH, AND EAT, TO REKINDLE THE FIRE OF WHAT DRIVES US; THE VERY THING WE NEED TO MOVE FORWARD, OUR APPETITE.

A close friend of mine once told me, “the only thing we have to do in life is die, everything else is a choice.” Staying in cycling and chasing that feeling of hope was a conscious decision. As hard and masochistic as this sport can be the highs are unlike any other experience I have had, yet so are the lows.
It was ultimately the tumultuous path of a pro cyclist that left me craving a sense of what was beyond the handlebars.

Keep in touch, sign up for The Appetite Ride Newsletter

I am involved in several non-profit organizations.  Find out more about how I am involved below.

non-profit work

King Ridge Foundation & Levi's GranFondo

In 2016 Levi's Gran Fondo launched the King's Ridge Foundation, supporting at risk youth across the country. I have supporting Levi's Gran Fondo since it's inaugural year in 2009 based on it's core values to put money back into it's local community. Now it has taken that same philosophy and is working to bring the same commitment into a neighborhood near you. Learn more about the King's Ridge Foundation here.

National Interscholastic Cycling Association

In 2001 a group of kids got together from various high schools and we raced each other on our mountain bikes. Something we had all done in various races with a few of each other at a time, but never all at once. There we were, a scene that easily could resemble the "Sandlot" of cycling, writing history. We were the first group of high schoolers to form the NorCal High School League. Since then NICA has formed as the National branch of high school cycling leagues across the country. 

Over 10,000 kids on bikes in almost 20 states, NICA's goal is to be coast to coast by 2020. I was there in 2001 as one of those kids and I'm here to day to help put more kids on bikes in this country. Every kid deserves the freedom and sense of empowerment that comes from two wheels.
Learn more here.

Association of North American Professional Road Cyclists

Towards the end of my professional cycling career I recognized there was a lack of representation in our sport. Together, along with a core group of motivated individuals, we formed the Association of North American Pro Road Cyclists (ANAPRC). In November 2014 we became the first new organization accepted into the CPA, the current professional cycling association, in 12 years.

Click here to learn more.

lifestyle

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Staying in Cycling

October 28, 2016

Written by: Lucas Euser

I never knew I was going to be a professional cyclist. It was never a dream or something I told my friends. Until, one day, it happened. I wasn’t chasing victories or glory or fame, I was chasing a feeling.

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ESPN: CYCLIST TAYLOR PHINNEY PUTS THE PIECES BACK TOGETHER

October 28, 2016

written by Bonnie D. Ford

Afternoon light floods the second floor of Taylor Phinney's airy condo, bathing the unfinished canvases leaning against the wall and the paint cans with colors frozen in mid-drip. Blocks of seafoam green, cobalt blue, periwinkle and rust interrupt white space punctuated by word strings -- scientific terms, free-form thoughts -- written in neat block letters. In the upper right-hand corner of one canvas are the bold-faced words Act II...

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CYCLISTS AND CHEFS REKINDLE PASSION IN APPETITE RIDE

October 28, 2016

In the cycling world, July is synonymous with one thing: The Tour de France. My name is Lucas Euser. For the last 11 years, I’ve been a professional cyclist. This year, I stepped away from racing my bike and started The Appetite Ride...

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VELOWNEWS: FINDING LUCAS EUSER

October 28, 2016

written by Caley Fretz

The champagne pops of New Years Eve separated a decade of dedicated athleticism from the decades Lucas Euser hasn’t quite figured out yet...

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Charity

LAURA WILLIAM

General Manager

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WESEÒY DOE

Creative Director

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BRYAN CHAN

Chief Executive Officer

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sara vonde

UI/UX Designer

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